In June 2025, Italian luxury lingerie house La Perla was acquired by American billionaire and former copyright CEO Peter Kern. For a brand that has changed hands several times, this acquisition could mark a turning point—not just for La Perla, but for the intimate apparel industry as a whole. It signals a renewed interest in redefining the value of luxury lingerie in today’s consumer landscape.
La Perla once stood at the pinnacle of European elegance, known for its refined Italian craftsmanship and sensual silhouettes. However, the brand has struggled to connect with younger consumers. Frequent ownership changes, inconsistent global strategies, and an inability to evolve beyond tradition have weakened its market presence.
Peter Kern’s plan to “restart the luxury strategy” reflects more than a financial decision; it’s a bet on emotional and lifestyle alignment rather than just price or exclusivity. Luxury lingerie must now resonate with real, modern experiences—not just signal status.
Today’s consumers prioritize comfort, body inclusivity, and self-expression. This shift is evident in lingerie trends 2025, which move away from sensuality as performance and toward everyday empowerment. Newer brands like China’s NEIWAI have captured attention by focusing on diversity, sustainability, and emotional resonance. While NEIWAI doesn’t claim traditional luxury status, its pricing and storytelling meet the expectations of a younger, more mindful demographic.
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intimate apparel products manufacturing,lingerie trends 2025,innovative lingerie materials